The World Hotels Collection, a company within BWH Hotel Group, experienced strong growth in 2022, welcoming around 30 new hotels to its portfolio in key destinations around the world. Germany and Switzerland in the region Central Europe each added one new hotel. All members of the collection of independent hotels benefit from the strong network and the global sales and marketing activities of BWH Hotel Group, while maintaining their own individuality, identity, and hotel name
WorldHotelsTM Collection announced today the expansion of its hotel offerings in key travel destinations across North America, South America and Europe with almost 30 new properties in 2022. Highlights of these recent additions to the portfolio include the launch of the WorldHotels brand in Canada, the introduction of Crafted collection in Germany and a stunning new resort in Brazil.
In the Central Europe region, two new WorldHotels properties enrich the portfolio. The b’mine Frankfurt Airport in Frankfurt am Main launched the WorldHotels Crafted collection in Germany. Crafted, which was introduced in 2020, brings together selected hotels with a strong design focus. The lifestyle hotel with an unusual concept, which only opened in spring 2022, welcomes guests in Gateway Gardens at Frankfurt Airport and offers an extraordinary highlight with its patented CarLoft concept of CarLifts and associated CarLoft rooms. Modern Times Hotel in Vevey, Switzerland, an exclusive design and theme hotel joined the WorldHotels Elite collection. The hotel boasts high-quality interior and first-class gastronomy, and scores with its unique location on Lake Geneva.
Worldwide Expansion in Prime Destinations
In addition to various countries in Europe, North and South America are among the fastest-growing regions for WorldHotels. More unique hotels joined the portfolio last year, situated in top locations and prime vacation destinations in Italy, the Netherlands, Sweden, England, Scotland, the U.S., Canada, and Brazil. With a portfolio of stunning hotels across the globe, WorldHotels is positioned for continued growth, providing unique offerings and experiences to travelers and developers worldwide.
“I am thrilled to announce the continued expansion of the growing WorldHotels brand,” said Ron Pohl, President of WorldHotels. “The opportunities for our global brand are endless as international travel continues its resurgence – we are being thoughtful and considered in how we grow the brand, welcoming only the most unique and special hotels into our portfolio. I am proud to see our offerings for travelers expand around the world.”
“We are very pleased and more than proud to welcome the Modern Times Hotel in Vevey, Switzerland, and the b’mine Hotel Frankfurt Airport, Germany, as members of the WorldHotels Collection in the Central Europe region. A milestone in 2022 was the launch of WorldHotels Crafted Collection in Germany, our collection of very select, design-savvy hotels within BWH Hotel Group and WorldHotels Collection,” said Marcus Smola, CEO BWH Group Central Europe, based in Eschborn.
The WorldHotels Collection is a privately held hotel soft brand within the BWH Hotel Group® global network and is a curated offering of the finest independent hotels and resorts worldwide. WorldHotels Collection is as exquisite as the place in where it is located. The fourth and youngest brand, WorldHotels Crafted, offers an inclusive collection of hotels that capture the spirit of the destination and appeal to guests who crave creativity, exceptional experiences, ingenuity and world-class service. WorldHotels Crafted collection has a collective mission to showcase independent hoteliers who turn the ordinary into the extraordinary. Through design and creativity, these hotels capture the spirit of their destination and create long lasting emotional connections with their guest. In addition to WorldHotels Crafted, WorldHotels offers the three more collections: WorldHotels Luxury, WorldHotels Elite and WorldHotels Distinctive. The entire portfolio of the global BWH Hotel Group network includes 19 Collections and Full-Brands across every market segment.
All hoteliers that have recently joined World Hotels benefit from the brand’s reputation for providing superior guest service, and gain access to the award winning World Hotels Rewards (WHR) program, which boasts nearly 50 million members worldwide. From December 5, 2022, to February 5, 2023, all WHR members will have the opportunity to earn up to 20,000 bonus points with four separate stays at any participating World Hotels property.