Hotelbeds has announced a new strategic partnership with one of the largest and fastest growing hotel operating companies in Germany, the HR Group.
The Berlin-based company has 145 hotels in over 100 cities in ten countries, 20 projects signed and under construction, and an overall count of over 22,000 rooms, which will now be added to Hotelbeds’ already broad product portfolio.
“We strongly believe in this new alliance with HR Group and the opportunities it brings with their incredible selection of hotels ranging from those in city centres to resorts in top leisure destinations,” said Jorge Cortés, VP Commercial for Europe at Hotelbeds. He added: “We are looking forward to continuing to add to the HR Group’s properties as they grow.”
“As a steadily expanding company, this strategic cooperation gives us the opportunity to broaden the market of global distribution for existing and additional properties within our hotel and resort portfolio. This partnership will add great value to the existing distribution channels and marketing activities of our franchise partners as well as our own commercial efforts,” said Evert Schuele, Chief Commercial Officer at HR Group.
The HR Group operates the majority of its hotels in cooperation with well-established franchise partners. The connection to strong brands with extensive distribution systems and marketing forces ensures the above-average sales performance of the group, that now have access to Hotelbeds’ 60,000 travel trade buyers based in more than 140 source markets worldwide.
Hotelbeds are global leaders in the TravelTech space, connecting and empowering businesses by facilitating bridges in the ever-changing and expanding travel ecosystem. Our cloud-based technology platforms offer fast and simple access to a global network of travel products, from accommodation to ancillaries and payments, while rich data and intelligence helps to generate demand. By operating exclusively in the B2B arena, we are uniquely placed to drive growth for our partners without competing for the end customer. Our teams of 3000+ experts on the ground provide local expertise and support to boost trading even further, even in the most hard-to-reach spaces. Our unique blend of technology, data and passionate people serves as a catalyst for B2B travel players aiming to unlock their full potential.